We develop integrated online marketing solutions to grow your business. We help our clients develop digital strategies to drive traffic and interactions with your website or online brand. View our services below. We work towards digitally focused growth with clear metrics.
Online Marketing
Definition: Online marketing is the action of promoting or selling goods and or services via the internet. The goal of online marketing is to drive traffic and interactions with your website or online brand.
We provide ROI focused full scope online marketing strategies and implementation. With an integrated strategy we make sure that all your marketing efforts are working in synchronization to help you achieve your goals. We manage email, SEO, and paid online advertising.
SEO is a faucet of online marketing. It’s short for Search Engine Optimization. SEO works by embedding key words and formatting website content, in order to maximize the number of visitors to a particular website or web page; thereby moving that website or page up in the results of a search engine query for the relevant subject matter.
PPC stands for Pay-Per-Click. Similar to SEO it’s a way to advertise your website through search engines. Ads are created an displayed to relevant search queries. Unlike SEO, PPC advertisers to pay an fee to display their advertisements. A fee is charged each time a search leads to a potential customer or client clicking on one of the “paid” ads. Paid search is an excellent compliment to SEO as a means to drive traffic to a website.
Email marketing is the practice of sending commercial messaging via emails. The goal being to convert customers, clients, and your targeted audience to interact with your product or brand.
Social Media Marketing is a form of online marketing that uses social media platforms such as; Instagram, Facebook, snap chat, Pinterest and Linkedin to connect with a targeted or niche online audience. The goal being to develop brand awareness, build an audience, or drive traffic to your website.
Affiliate marketing is an arrangement where the advertiser pays a commission to an external website for a referral which results in traffic or an online sale. These actions are tracked via a unique url. Affiliate marketing can often occur through social media influencers, strategically linked content placed in blogs or online media.
Design & Development
Define: The action of building, creating, and an maintaining websites. Including website design, web publishing, web programming, and database management.
We provide "thoughtful" website design and development. We design our client's sites to facilitate their business goals first and then marry that function with beautifully designed websites. SEO, and paid online advertising
Website Development, or Web Development covers the act of building coding and getting a website ready and published on the internet. Web development does not generally include the graphic design or photography associated with building and publishing a website.
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.
Web publishing is the process of publishing original content to the Internet. The process includes building and uploading websites, updating the associated webpages, and posting content to these webpages online.
Website maintenance is the act of regularly checking a website for issues and mistakes and keeping it updated and relevant by publishing fresh content. Many maintenance plans inlude backups and site monitoring.
Social Media can be a great source of targeted traffic, if managed properly. We know how and where to acquire your customers. We can provide the strategy, direction an expertise to properly promote your brand.
The right traffic, driven to the right place at the right time. It’s time to bring your brand out into the light.
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We design Your Business.
Web design & U/X. Logos and brand kits. Packaging & signage. We take a holistic approach to branding and design so you get a consistent image across all platforms and communications. We work with top global graphic artists and graphic designers to bring your business identity to life.
- (416) 929-7171
- sales@thesartorialgroup.com