We provide full scope integrated strategic public relations & media services. Using our integrated digital strategy we maximize your press coverage. Leveraging our public relations efforts into qualified traffic.
Taking a top level approach we immerse ourselves in your brand and work directly alongside your team to help road map and execute your business goals.
public relations
Definition: Public Relations is the strategic practice of maintaining a positive public image for a brand, corporation or personality. This is done through thoughtful media outreach, crafted publications and content development,and considered corporate communications.
We provide full scope integrated strategic public relations & media services. Using our integrated digital strategy we maximize your press coverage. Leveraging our public relations efforts into qualified traffic.
CONTENT STRATEGY is the act of developing and distributing strategic consistent content to through corporate communication channels as well as via relevant media outlets, with the pre-designed outcome of attracting a targeted audience. This is done through a mix of Well crafted digital content, press releases, and media outreach.
Corporate Event Planning & Management, requires the strategic production of events to help gain immersive exposure for a brand or cause with a targeted audience. Event planning involves the practice of vendor management and coordination, workback scheduling, guest list management and production services.
Media Relations involves coordination with various media outlets to communicate a brand’s mission, policies, and practices in a positive way. This can relate to conventional PR practices or in extreme cases becomes necessary in dealing with Crisis PR scenarios.
Digital PR is similar to conventional Public Relations where the communications and press occurs through the internet, usually with the goal of driving traffic to a website or mobile app. Unlike conventional PR -Digital PR is measurable and through referral traffic, back links and online sales. These actions are tracked via a unique urls.
Crisis PR or Crisis communications, is a sub specialty of traditional PR and Media Relations. Crisis PR invokes a specific strategy when a brand or corporation is facing targeted challenges to its public reputation. In the era of Cancel Culture the need for Corporate Crisis Management has grown exponentially.
Brand Strategy
Define: Brand Strategy is a strategic plan for the development of communicating a successful business, corporate or personal brand. A successful brand strategy should be directed at achieving defined business goals.
Taking a top level approach we immerse ourselves in your brand and work directly alongside your team to help road map and execute your business goals.
Brand Strategy is the process of developing a top down plan to outline, road map and execute strategic business goals.
Competitive Analysis is the process of defining your targeted audience, backed by industry and competitor research. This includes defining brand offerings, product placement and clearly outlined sales strategies. In the case of digital competitive analysis, SEO, and keyword strategies are vitally important to achieving success.
Brand Development, is the process of outlining and mapping the future vision of the brand or entity, followed closely by delivering on strategic business objectives to achieve defined goals.
Turing an idea or concept into a revenue generating business. A sub-specialty of Brand Strategy & Development.
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